Innovative Custom Pools is a dual-licensed general contractor delivering luxury pools, hardscape, structures, and outdoor living under a single contract. Most projects $250K–$600K+. Hillside, caliche, and Paradise Valley HBC capable.
Start Your ProjectMost Arizona pool builders hold a single license and stitch your backyard together with subcontractors — a pool contractor here, a hardscape sub there, a separate GC for structures. When something goes wrong, no one owns it.
Innovative Custom Pools holds dual general contractor licenses with the Arizona Registrar of Contractors: KA-5 (residential pools) and KB-2 (general residential). That means we self-perform every element of your project — pool, spa, hardscape, ramadas, outdoor kitchens, fire features, and outdoor living — under one contract, one schedule, and one team.
No finger-pointing between trades. No schedule gaps between subs. No scope-of-work disputes. It's the simplest way to build a complete backyard, and almost no one else in Arizona is set up to do it.
Most ICP projects run $250,000 to $600,000 or more, depending on site complexity, scope, and finishes.
Three factors drive the range. Lot conditions — flat suburban lots are straightforward; hillside grades, caliche soils, and HBC jurisdictions add engineering and permit work. Scope — a pool-only build sits at the lower end; a full backyard transformation with hardscape, ramada, outdoor kitchen, and fire features sits at the higher end. Finishes — standard plaster and travertine deliver beautifully; imported stone, exotic tile, and custom water features carry premium materials cost.
We don't compete on price. We build once, build right, and stand behind the work for the long term.
We focus on the Phoenix metropolitan area to maintain the build quality and project oversight our clients expect. Each city below has distinct permitting, soil, and design considerations — click through for city-specific detail.
Also serving Phoenix · Arcadia · Fountain Hills · Carefree · Cave Creek · Chandler
The Phoenix metro market is full of sites that should be straightforward — and full of sites that absolutely aren't. The difference between a builder who handles complexity and a builder who walks away from it shows up in three places.
We engineer pools into grades that other builders pass on. Friction piles, retaining systems, structural shotcrete, and the soil engineering that makes a hillside pool stable for decades — it's all in-house. Some of our most striking work sits on grades a competitor told the homeowner couldn't be built. See how we engineer hillside pools →
Caliche — Arizona's notoriously hard, calcium-cemented soil layer — stops a lot of builds in their tracks. We plan for it in design and engineering, not after excavation. Same for expansive clays and high-water-table sites. The result: no scope creep, no surprise change orders, no calls home.
Paradise Valley's Hillside Building Committee process requires specific design documentation, engineering submittals, and a phase-by-phase approval workflow that intimidates a lot of pool contractors. We've completed multiple HBC projects. We know the committee, we know the timeline, and we know how to design within the constraints. Learn about our Paradise Valley HBC process →
Eight recent builds, every one delivered under a single ICP contract — pool, hardscape, structures, and outdoor living, one team start to finish.
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"Willie and his team delivered exactly what they promised. The single-contract approach made everything simpler — one schedule, one accountable team."
Paradise Valley Client
"We interviewed three pool builders before choosing ICP. They were the only one who actually understood the hillside engineering and gave us a real timeline."
Scottsdale Client
"The level of communication throughout the build was unmatched. Todd and the team were on-site, responsive, and proactive. We'd hire them again without hesitation."
Phoenix Client
A predictable five-stage process. The single-contract advantage shows up most clearly at permits and during construction — there's only one team to coordinate, and it's already coordinated.
We start with a site visit and a conversation about how you actually want to use your backyard. No high-pressure pitch, no canned design templates.
Custom design developed against your site, your scope, and your finish preferences. You see and approve the design before any contract is signed.
We handle every jurisdictional submission — Paradise Valley HBC, Scottsdale, Phoenix, Maricopa County. Engineering for hillside, caliche, and structural elements is coordinated in-house, not outsourced.
One ICP team executes the entire scope: pool, hardscape, structures, outdoor kitchen, fire features. No subcontractor handoffs, no scope-of-work gaps, no schedule whiplash.
Walkthrough, equipment training, and a clear handoff. We've been licensed in Arizona since 2010 and we stand behind every project we deliver.
Yes. ICP holds dual general contractor licenses with the Arizona Registrar of Contractors: KA-5 (ROC #333187) for residential pools and KB-2 (ROC #247627) for general residential construction. We've been licensed in Arizona since 2010. Dual licensing means we self-perform pool, hardscape, structures, and outdoor living under a single contract — instead of subcontracting half the project to other builders.
Most ICP projects run $250,000 to $600,000 or more. The three biggest cost drivers are lot conditions (flat vs. hillside vs. caliche), scope (pool-only vs. full backyard transformation), and finish material selections. We don't compete on lowest bid — we price the project your lot actually requires and stand behind the work long-term.
Yes — hillside and sloped-lot construction is a core capability, not a one-off service. We engineer pools into grades that other builders walk away from, including sites requiring friction piles, retaining systems, and significant soil engineering. More on hillside engineering →
Yes. Paradise Valley's Hillside Building Committee (HBC) process requires specific design and engineering documentation that many builders avoid. We've completed multiple HBC projects and know the phase-by-phase requirements. More on Paradise Valley HBC →
Caliche — Arizona's notoriously hard, calcium-cemented soil layer — and other challenging soil conditions are routine in the Phoenix metro market. We build through them without scope creep or surprise costs because we plan for them in design and engineering, not after excavation.
From signed contract to completion, most luxury projects run 4 to 8 months. Permit jurisdictions like Paradise Valley HBC, complex hillside sites, and full backyard scope extend timelines. We provide a written schedule before construction begins — and we stick to it.
Most pool builders hold only a pool license and subcontract everything else — hardscape, ramadas, outdoor kitchens, fire features. Dual KA-5 and KB-2 licensing lets ICP self-perform the entire backyard under one contract. One team, one schedule, one point of accountability — and no finger-pointing when something goes sideways.
We serve the Phoenix metropolitan area: Scottsdale, Paradise Valley, Phoenix, Arcadia, Fountain Hills, Carefree, Cave Creek, and Chandler. We focus on this radius to maintain build quality and project oversight. We do not serve Tucson, Flagstaff, or Sedona.
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